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Joga Bola [Worldcup] : 12 June - 13 July

Joga Bola [Worldcup] : 12 June - 13 July

Joga Bola! sees internationally renowned Brazilian label Mais Um Discos and London's premier Latin music promoters Movimientos teaming up with Rich Mix to present an eclectic line up of contemporary Brazilian music plus a specially commissioned Brazilian street-art installation, independent film screenings, theatre and football screenings for a free festival this summer during the World Cup in the heart of London’s East End.

Working with artists from both the UK and Brazil Joga Bola! will showcase the depth and diversity of Brazilian culture as well as the South American passion for ‘the beautiful game’. Every match from the World Cup will be screened for free on a 20 foot screen with live Brazilian music/DJs before and after to create a carnival atmosphere that will ensure London’s Brazilian community feel at home whilst transporting everyone else to Brazil.

Gilles Peterson is the man responsible for introducing the UK to the sounds of Brazil with his BBC radio shows, DJ sets and multiple compilations, and at Joga Bola! he will present a special DJ inspired by his recently released Sonzeira/ Brasil Bam Bam Bam album project. Two of Brazil's freshest new artists are also on the line-up: Sao Paulo's alternative-pop act Tulipa with her unique brand of quirky-MPB and an exclusive UK date from post-tropical populists Graveola. As part of his European tour, Maga Bo will bring his Afro-Brazilian bass-heavy bangers to Rich Mix whilst Man Recordings’ Daniel Haaksman makes a rare London DJ appearance to celebrate the 10th anniversary of his seminal Funk Carioca compilation ‘Booty Bass’.

Brazil is renowned for its progressive D-I-Y street art and Joga Bola! is proud to present debut London shows for trail-blazing artists Daniel Melim and the SHN Collective. Both will take-over Rich Mix creating a special mixed media mural in the main space, an installation in the mezzanine space created from hundreds of silkscreen posters featuring graphic icons combined with stencil art, DIY art workshops and creating other ad-hoc art ‘occupations’ around the venue.

Stencil Maestro Daniel Melim is one of Sao Paulo’s much admired street artists whose murals – playful colourful twists on pop culture – can be found across Sao Paulo city. He has exhibited at MASP and Afro-Brasil Museum and works on projects with young people in the Ferrazopolis favela. Joining him will be members of the legendary poster art collective SHN, one of Brazil’s first DIY art collectives known for their street actions, exhibitions and collaborative multimedia projects they call ‘occupations’ that see videos, projections, silkscreen stickers and posters DJs, performers and multiple artists ‘occupying’ public spaces. The art programme has been curated by street-art commentator Tristan Manco, who’s written a number of books on the subject including Graffiti Brasil and Street Sketchbook, both published by Thames and Hudson.

In line with Rich Mix’s aim to deliver an artistic programme that reflects the diverse communities living in East London, Joga Bola! presents the cream of the local Brazilian scene. Celebrating their 20th anniversary Da Lata bring their mix of afro-Brazilian music and soul-jazz as former Smoke City songstress Nina Miranda debuts her new live band project. Samba reggae exponents Eri Okan will open the festival with their heavy drum sound while The Fontanas bring funky samba rock and more traditional North Eastern music is represented by Pe-De-Juerma and the long running Maracatu Estrela Do Norte. There’s also a chance to a witness authentic choro from Rio with Clube Do Choro who perform in a 'roda' - the musicians sat in a circle jamming. DJs representing the labels spearheading the new sounds of Brazil, including Mr Bongo, Far Out Records, Mais Um Discos and the influential Soul Jazz Records plus two of the keys DJs who pioneered Brazilian music in London since the 1980s – John Armstrong and Patrick Forge, as well as the new wave of London tropicalistas such as cut-master DVyZor, Movimientos' Cal Jader and B-Mundo Discos' Pedro D-Lita.

Influential Latin-culture website Sounds and Colours and filmmakers Alborada and Bantam Films will present a series of independent screenings on Brazilian street culture. There will also be the Amazonian Film Festival presenting independent cinema from the thriving Brazilian Amazonian scene plus a feature about new Rio-dance craze Passinho and Cadência, an intimate picture of Brazilian football.

CAIPRINHAS! Abelha Cachaca beach cart serving champion organic caipirinhas

Full Events Listings:

Thursday 12 June - Opening Party
Friday 13 June - DJ Limao
Saturday 14 June – 3pm Film Extra: Cadencia/ Soul Jazz Soundsystems DJS
Sunday 15 June – Jorge Ben Jor Special with DJ Vyzor
Monday 16 June – Focus Presents Africa – Brazil DJ Special
Tuesday 17 June – Udigrudi Collective
Wednesday 18 June - 6.45pm and 9.45pm Dandaluz (Live)
Thursday 19 June – DJ Siciliano
Friday 20 June – DJ Patrick Forge
Saturday 21 June -  3pm Alborada Presents/ 6.45pm Nina Miranda (Live)/9.45pm DJ Joe Davies (Far Out)
Sunday 22 June – 6.45pm Clube do Choro (Live)
Monday 23 June – B-Mudo Discoa Project present ‘Black Rio’
Tuesday 24 June – DJ Russ Jones
Wednesday 25 June – Very Special DJ Guest tbc
Thursday 26 June – Maga Bo
Saturday 28 June – 7.30pm Passo Co Present ‘Play Low’ and ‘Long Haul’ / Mr Bongo Soundsystem
Sunday 29 June – Maracatu Estrela Do Norte
Monday 30 June – The Fontanas (Live)
Tuesday 1 July – 7pm Da Lata (live)
Friday 4 July – Mais Um Discos Presents Graveola (Live)
Saturday 5 July – 8pm/11pm Daniel Haaksman/ Brasiliance
Sunday 6 July - Brasiliance
Tuesday 8 July – 11pm Gilles Peterson
Wednesday 9 July – Mais Um Discos Presents ‘Rolê: new sound of Brazil’ album launch with TULIPA (Live) and Mais Um Discos DJs
Thursday 10 – Saturday 12 July – 1st Amazon FilmFest
Saturday 12 July – 7pm Pe-De-Jurema (Live) & DJ John Armstrong
Sunday 13 July – 6pm Joga Bola Closing Night with Special Live Guests

Rich Mix, Movimientos & Mais Um Discos presents
JOGA BOLA! A Brazilian cultural festival
World Cup Football Screenings, Live Music, DJs, Street Art, Cinema, Discussion, Theatre
@ Rich Mix, Shoreditch, East London
Thursday 12th June - Sunday 13th July

LIVE MUSIC/DJS: Russ Jones / Gilles Peterson/ Tulipa (São Paulo)/ Graveola (Minas Gerais) Daniel Haaksman/ Maga Bo (Rio de Janeiro)/ Da Lata / Nina Miranda
STREET-ART: SHN Collective (São Paulo) / Daniel Melim (São Paulo)
FILM/THEATRE: Amazonian Film Festival / Braziliality presents Brasiliance
FOOTBALL: Screenings of all World Cup football games

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